Seeing Yourself . . . Through Your Client's Eyes
April/16/2008 Buzz Marketing
Want to assure that your business stays on course? There's no better way to know how your business is doing than to ask your clients. This concept has worked in my business, and it is something that I've taught in business management classes for years; but I don't know many photographers who have taken the time for follow this advice. That's why I was so pleased to hear from Stockbridge, Georgia photographer Molly Purvinesthat she had done just that. Molly took six of her clients to brunch to have some fun and to talk some business. The result: "They had some really great ideas to help grow my business, and they gave me really honest feedback," she said. "One of things that surprised me was how much they are genuinely interested in each other. They asked about each other's kids, talked about their sessions with me, and even want to bring their albums next year to share with one another." Yes, the group is already planning to get together again, including a possible family portrait safari in Florida. They're even talking about other future, more exotic locations. Wow!
Molly also received great feedback about how the ladies reacted to having her business in her home. One client said she had some reservations about it, but that the quality of her work alleviated her fears. Furthermore, when she returned for the sales session, Molly served cheese and crackers and punch in stemware. The client remarked that when she purchased her $400,000 house, she didn’t even get water in a paper cup from her real estate agent, so that the quality of her experience was really impressive.
So here's some good advice from Molly: "If you are ever feeling down take six of your best clients out for brunch. It’s pretty darn cool to have people say really nice things about you for two hours!" And I promise . . . you'll learn a lot!
Below is waitress's photo of Molly (top row, left) and her clients:
You can see more images from Molly's party on her blog at www.purvinesphotography.com/blog
Molly also received great feedback about how the ladies reacted to having her business in her home. One client said she had some reservations about it, but that the quality of her work alleviated her fears. Furthermore, when she returned for the sales session, Molly served cheese and crackers and punch in stemware. The client remarked that when she purchased her $400,000 house, she didn’t even get water in a paper cup from her real estate agent, so that the quality of her experience was really impressive.
So here's some good advice from Molly: "If you are ever feeling down take six of your best clients out for brunch. It’s pretty darn cool to have people say really nice things about you for two hours!" And I promise . . . you'll learn a lot!
Below is waitress's photo of Molly (top row, left) and her clients:
You can see more images from Molly's party on her blog at www.purvinesphotography.com/blog