Great Events
Lots of Firsts at PPA's "Basic Training" Class
February/29/2008
Many of the
thirty students who turned out for the very first
Studio Management Services "Basic Training" Class
received their first PPA Merits at the conclusion of
one of the most delightful classes I've taught. I was
pleased to share the teaching duties with Carol
Andrews (that's us in the front row), who answered a
911 call to head to Atlanta last Friday, when it
looked as though I might be stranded in PA because of
an east coast snowstorm. This was the first time I've
had to call for reinforcements on a travel
day.
Well both of us made it to Atlanta, but not until midnight. So glad we did, as we met some really delightful folks who were either considering careers in photography or had already taken the plunge and wanted to learn the fundamentals of marketing and managing a photography business. Their wholehearted endorsement of this new two-day class means that Studio Management Services will mostly likely be offering the class again. If you know of someone who wants to learn what our industry is all about, or if you have a friend who is struggling with the business side of photography, I hope you will refer them to Studio Management Services at PPA. They should have a new class date posted soon.
Well both of us made it to Atlanta, but not until midnight. So glad we did, as we met some really delightful folks who were either considering careers in photography or had already taken the plunge and wanted to learn the fundamentals of marketing and managing a photography business. Their wholehearted endorsement of this new two-day class means that Studio Management Services will mostly likely be offering the class again. If you know of someone who wants to learn what our industry is all about, or if you have a friend who is struggling with the business side of photography, I hope you will refer them to Studio Management Services at PPA. They should have a new class date posted soon.
|
Summing up Tampa: Fun, Fellowship and LEARNING!
January/10/2008
I hope you were one of the more than 8,500 photographers who attended PPA's ImagingUSA convention in Tampa this week. "The best convention ever!" was the buzz, and no wonder: picture-perfect weather, a comfortable and spacious convention center, great places to hang out with friends, and the quality of education was spectacular! As you can see from my night-time photo of the convention center above, I hardly had a chance to enjoy the wonderful weather during the day, but that was O.K., because what was going on inside the convention was so awesome.
Just to prove that I did get out in the sun a couple of times, here's a photo of me having a little timeout with friends Carrie and Phil Viohl, who attended last May's Guerrilla Management Class in Deep Creek. Seated with us, at left, is their so-talended designer, Haley. I've mentioned Carrie several times here, because she has one of the best blogs anywhere. If you haven't already visited her blog click here for a treat. And while you're visiting, check out Haley's fantastic stick figures, one of the blog's most popular features.
A real high point for me was the PPA Charities Celebration, where Charities President Mary Fisk-Taylor presented a check for $52,000 to Operation Smile, PPACH's charitable partner. I'm so proud of all the studios who raised this money for such a worthy cause, and I'm excited that photographers are really taking this magnificent charity to their hearts. Fellow Charities Trustee Angie Weedon and I will be heading up this year's Family Portrait Month promotion, so I'll keep you filled in on what's planned for 2008.
Because I was involved in two platform presentations, I didn't have much time to see the incredible array of talent at the convention, but I did make it a point to stop in to see Frank Donnino's program on the baby plan for which he has become so well known. It was wonderful to witness a packed room learn the inspirational story of how Frank overcame adversity and went from a dead-end job to a profession where he brings such joy to families in his community. Along the way he has given back to countless photographers who have benefitted from his generosity of spirit.
I'm going to email Frank a copy of the photo below. It's the sign outside his huge program room directing attendees to a nearby overflow venue that was set up with a live video feed. I know he was thrilled to draw such a crowd.
I'm happy to say that my program on "The Boutique Studio Revolution" and the the Roundtable panel, "The Art of Success," also filled up both the meeting room and the overflow room. It was so exciting to see how this new business model has caught fire with photographers who are seeking to establish their reputation for artful photography and exceptional customer service. I was so honored to moderate the panel, which I called the boutique studio "dream team": Beverly and Tim Walden; Sandy (Sam) Puc'; Jed and Vicki Taufer; Sarah Petty; Jeff and Julia Woods; and Lori Nordstrom.
Interest in boutique studios also was clearly evident by the mob scene at the BellaGrafica trade show booth. BellaGrafica, as you probably know, is the company formed this year by Marathon Press for the specific purpose of helping boutique studios market their photography to upscale clients . . . particularly women, who are the primary focus of this emerging business model. Marathon chose the IUSA trade show to be the debut of their BellaGrafica line, and it was the talk of the show among photographers interested in boutique studios.
It was fun to visit SuccessWare's beautiful new booth, where they were handing out great new t-shirts. I got a real kick out of listening to studio owners tell how grateful they are to this incredible software for helping them make more money and simplify their business lives. Here's the SuccessWare crew, from left: Diane, Tracy and Judy.
The final night of IUSA was a real treat for me, as Sarah Petty did me the honor of asking me to sponsor her at the Awards Ceremony, where she received her Craftsman Degree. Thanks to Helen Yancy for recording the moment with my point-and-shoot camera.
If you didn't make it to IUSA, you can get a little of the flavor of this incredible event by visiting IUSA TV. Even though I was there, you can't be everywhere, so I found the features to be very interesting.
One of the most interesting features of IUSA TV is IUSA Expo Spotlight , which highlighted some really neat products. It's worth your while to take a look. One of the items on this video shows Vicki Taufer discussing how she sells Wild Sorbet frames . . . a wonderful boutique product.
It will really be hard to top this year's IUSA, but what I'm hearing about next year's event in Phoenix sound like it just might do the trick. It's a brand-new convention facility, and with all the fun things to do in the area, I can't wait! So mark your 2009 calendar now for January 11-13.
Make More Money Conference . . . It Was Just Ducky!
August/02/2007
The Peabody
Hotel—was a perfect setting
for the 2007 Make More Money Conference. It's
iconic ducks—which appeared in or on everything,
from the lobby fountain (real ducks) to towels and
toilet issue, and even in pastries, which were as
delicious as they were beautiful—were a very
potent reminder of how important branding is to
the long-term success of a business. This famous
Memphis landmark has in fact been in business
since 1869.
The conference itself drew over 600 photographers who were eager to learn all they could about marketing, management and workflow. It's simply amazing to me how digital has shifted the demand away from classes on technique to classes on how to run a business. In my opinion, the industry is better because of this transformation: There certainly is no shortage of outstanding images being made, and there are lot more profitable businesses because of this shift.
Just like last year, every program was a highlight for me, and the trade show was great as well. Plus it was such fun to see so many great friends. I heard nothing but wonderful comments and appreciation for such a meaningful event.
The conference itself drew over 600 photographers who were eager to learn all they could about marketing, management and workflow. It's simply amazing to me how digital has shifted the demand away from classes on technique to classes on how to run a business. In my opinion, the industry is better because of this transformation: There certainly is no shortage of outstanding images being made, and there are lot more profitable businesses because of this shift.
Just like last year, every program was a highlight for me, and the trade show was great as well. Plus it was such fun to see so many great friends. I heard nothing but wonderful comments and appreciation for such a meaningful event.