PERSONAL CONSULTING BY ANN MONTEITH

Ann Monteith provides consulting services for a limited number of cleints. These services are designed for studio owners or managers only. If more than one person is responsible for studio management, both or all should take part.

FINANCIAL ANALYSIS
$900

This analysis and one-on-one tutoring provides business owners or managers with a thorough understanding of the studio’s current financial position. Unlike records created to satisfy tax preparation needs, all financial information is presented in easy-to-understand managerial form that is essential for making accurate business decisions. Financial information must be complete and submitted as income-and-expense line items.

FINANCIAL GOAL-SETTING
$600

(Available only after completion of Financial Analysis) This process provides studio owners or managers with financial objectives for the next 12 to 24 months, along with suggested strategies for achieving the stated objectives.

PORTRAIT PRICE LIST DEVELOPMENT
$800

This service recognizes that creating a business price list is one of the most complex management issues any studio owner or manager faces. The step-by-step process, which involves product-cost input from the studio owner, assures that the completed portrait price list flows from sound cost-based pricing principles, but also considers issues of competition and market demand. The ultimate goal of this service is to create a price list that is appealing to targeted consumers and profitable to the studio. Fee applies to each price list created.

WEDDING PRICE LIST DEVELOPMENT
$1,000

This service recognizes that the complexity of wedding photography makes creating an effective wedding price list especially challenging. The step-by-step process, which involves product-cost input from the studio owner, assures that the completed wedding price list flows from sound cost-based pricing principles, but also considers issues of competition and market demand. The ultimate goal of this service is to create a price list that is appealing to targeted consumers and profitable to the studio.

BUSINESS CONCEPT DEVELOPMENT
$2,000

This service is designed to help the studio’s management to position its business correctly in the marketplace and achieve maximum exposure to its ideal clientele. Achieving positive market position involves both financial management and marketing decisions, making it the most critical issue any business confronts. Expert mentoring is vital for the success of this process, which sets the tone for all future marketing and management activities. This service requires a no-charge telephone interview before a consultation commitment is made.

MARKETING ANALYSIS
(Available only after completion of Financial Analysis or Business Concept Development)
$900

This review of the studio’s current marketing strategies and materials provides guidance (written, email, and or telephone) as to appropriate overall market positioning based on financial objectives. This service is a necessary first step before beginning the process of creating a product-line marketing plan.

MARKETING PLAN CREATION
(Available only after completion of Financial Analysis and Marketing Analysis or after completion of Business Concept Development)
$900

This service involves creating a step-by-step plan for marketing a single product line, from product-line and product analysis through suggestion of marketing materials, activities and strategies. Fee applies to each product-line plan created.

COPYWRITING SERVICES
From $100

This service provides carefully crafted image-marketing or action-marketing copy for promotional cards, brochures, booklets, books or websites.