PPA's Benchmark Survey
April/10/2007 Financial Management
If you're looking for help in understanding how financial business models work in the photography industry, the most definitive resource is the findings of the 2006 Benchmark Survey conducted by the Studio Management Services division of PPA. This is the industry's first fully audited survey of photography studios. Based on 2005 data, it reports on both home studio and retail location business models and reveals industry averages and "best performers" in each category. Now you can compare how your studio is doing in these key areas of Sales, Cost of Sales, General Expenses, and Owner's Compensation plus Net Profit. The in-depth survey examines numerous other financial position comparisons including years in business, levels of gross sales, weddings vs. portraits and geographical locations, among others. PPA members can download the entire survey by clicking on the graphic below, at left. Also available is a Professional Photographer article that summarizes the survey from the November, 2006 issue.
