Viral Marketing
April/15/2007 Buzz Marketing
If you're not already an active blogger, you might be wondering whether a blog is right for your business. I began investigating the subject of blogs last year by logging on to Amazon.com and searching for the site's three top hits on the subject of blogging. The book shown below, Blog Marketing, by Jeremy Wright, was the most helpful. One of the author's comments really got my attention when he said something to the effect that blog marketing is the ONLY way you will get the attention of a growing number of customers.
Blog marketing is part of an emerging marketing category now referred to as "viral marketing." Some folks call it "buzz marketing," but the term "viral" speaks to the fact that the Internet allows one consumer to quickly and easily "infect" new markets, when they forward your website or blog link to their computer. Word about your business can spread like wildfire throughout markets that target young people. One of my students referred to the phenomenon as "word-of-MOUSE" marketing. So if you're over 30, don't dismiss blogging before you investigate this dynamic new marketing medium. After all, you're reading this blog. Just think about all those computers you could infect with your marketing message!
Blog marketing is part of an emerging marketing category now referred to as "viral marketing." Some folks call it "buzz marketing," but the term "viral" speaks to the fact that the Internet allows one consumer to quickly and easily "infect" new markets, when they forward your website or blog link to their computer. Word about your business can spread like wildfire throughout markets that target young people. One of my students referred to the phenomenon as "word-of-MOUSE" marketing. So if you're over 30, don't dismiss blogging before you investigate this dynamic new marketing medium. After all, you're reading this blog. Just think about all those computers you could infect with your marketing message!