How to KNOW if Your Marketing is Working
July/20/2007 SuccessWare
It drives me nuts to know how many SuccessWare users are not taking advantage of the Inquiry Sales Report function of the software. What this great feature does is calculate how much income you are receiving from each of your major marketing sources. Thus you can say with certainty whether or not your marketing is paying off.
The report itself is found under the Reports menu. Pull down to Inquiry Sales Report.
. . . And here's what you get:
Now you can see exactly which marketing resources are paying off for and which are not. This allows your decision making about how to spend your precious marketing dollars to be made based on reality, not on hunches.
It's easy to add the data. Simply go to the Inquiries menu and pull down to Add Inquiries. It takes just a few seconds to add the information you need to receive reports that are vital to effective management.
The report itself is found under the Reports menu. Pull down to Inquiry Sales Report.
. . . And here's what you get:
Now you can see exactly which marketing resources are paying off for and which are not. This allows your decision making about how to spend your precious marketing dollars to be made based on reality, not on hunches.
It's easy to add the data. Simply go to the Inquiries menu and pull down to Add Inquiries. It takes just a few seconds to add the information you need to receive reports that are vital to effective management.