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Hail The Irish Guerrillas!


On the last full day of the Guerrilla Management Workshop in Athlone, we got together for the most unusual class photo I’ve ever appeared in . . . and the most fun! I love it because it is the perfect reminder that although everyone who attended was seriously committed to enhancing their business management skills, this was a wonderfully fun group of photographers! Though not as energetic an image, here’s a better view of the workshop participants.


Thanks to Maria Dunphy for capturing both group photos and also to Lorcan Brereton for providing some of the photos below.


Like most of our workshops, we had photographers with differing lengths of time and experience in the industry. Years ago this would have complicated a hand’s-on class, but not today, as every photographer is either starting or relearning how to reach today’s consumers in an ever-changing economy. The entire group stayed on task, and I’m expecting to hear some outstanding progress reports.



After dinner one evening, we had a brainstorming session about reaching new markets, and I was especially pleased with the participation.


The conversation continued when Mary O’Driscoll arrived, and the group decided to meet again with Mary as a facilitator to keep the ideas coming. It was great to see photographers being so willing to contribute ideas and to explore them as a group so that everyone can benefit. The group has promised to keep me informed about their progress, so I expect that I might have more to report in the future.




On our last evening in Athlone, the class had a lovely meal together, and I was pleased that Maria Dunphy and her aunt, Sister Nina, were able to join us. I wrote about Maria, Nina, and Maria’s dad, Oliver, in an October 10, 2007 blog post when I visited their studio in Kilkenny.


After dinner, Judy and I were surprised and touched to receive gifts from the class: “Thank-you Teacher” notepads and beautiful crystal candle holders. Mine is now proudly displayed in my living room along side the candle stick set that my son machined for me when he was in college; they look great together, and I treasure them both. Judy and I will never forget the wonderful teaching experience and the fine friends we made in Ireland!