Speaking of Boutique Studios . . .
November/25/2007
I've been around our industry long enough to see some enormous changes overtake us, but none has fascinated me more that the arrival of the Boutique Studio model. This fascinating business concept approaches branding in a way that finally recognizes the importance of marketing to women. After all, we've known for years that women comprise the most influential market for most aspects of professional studio portraiture and wedding photography. So I'm really excited about having the opportunity to present a platform program at Imaging USA in January. It's entitled "The Boutique Studio Revolution," and here's what you'll learn:
- What boutique studios are all about, and whether this would be an appropriate business model for you to consider.
- How to brand and promote a boutique studio.
- How to make a boutique studio profitable.
My program is scheduled for Monday, January 7 from 9:00 - 1:30 A.M.
I'll also have the honor of moderating a roundtable discussion on Tuesday, January 8 at 3:00 P.M. I won't have much to say during this program because of all the high-powered talent on the platform: Lori Nordstrom, Sandy Puc', Sarah Petty, Vicki and Jed Taufer, Beverly and Tim Walden, and Jeff and Julia Woods. Here's you're chance to get to know what really goes on behind the scenes of six of the most successful and innovative boutique studios in the country, so come to the program early to make sure you get a seat!
Sure hope to see you in Tampa!