Learn To Sell The "Walden Way."
June/22/2007 Selling
I receive a lot of questions about what resources exist to help photographers improve their sales skills. One of the very best is "Solving the Puzzle of Successful Sales," a 2-CD set by Beverly Walden. It's a wonderful resource because it takes you through the sales process from beginning to end, and it is written and spoken by one of the best sales pros in the business. What I love about Bev's approach to sales is that 90% of the sale is made before the client ever steps into the salesroom to view the portraits. Therefore there is no hard-sell involved, and no buyer's remorse to worry about, because a good sale is simply a foregone conclusion. What a great way to do business . . . and to make friends with your clients in the process!