Entries and Categories

A Hot Time At Guerrilla Management


Here’s the class photo for the most recent Guerrilla Management Workshop, which took place at my vacation home in Deep Creek Lake. As usual, we had a class full of dedicated professionals from all areas of the country and at various levels of experience in the industry, but all with one thing in common: they are determined to make the most of their businesses. What wasn’t normal, however, was the July-like temperatures in April! We hit record temperatures for three of the four class days, but the hot weather didn’t slow this group a bit. I’m expecting some great success stories from them!


Judy Grann and I were delighted to have Jen Roggi (below at left) as class assistant for this workshop session. Jen is one of my favorite studio owners, and it’s always a delight to teach with her. I like to tease Jen that her background as an elementary school teacher is great preparation for teaching adult photographers (just kidding), but the fact is, she’s a fine teacher and an excellent studio consultant for Studio Management Services. Because the business that she operates with husband, Dan, is primarily a wedding business, it was great to have Jen aboard, as she is well aware of the challenges facing wedding photographers in a market that is crammed full of unqualified prosumers charging unrealistic prices. You can visit Jen’s studio website by clicking here.

Thanks to Jen and to a great class!



The last Guerrilla Management Workshop of the year is scheduled for September 11-14 at Deep Creek. I’ll be posting it and advertising it soon, but anyone who is interested can register now by calling (800) 842-2349.