The male vs. female view of marketing and sales obviously still ripples across the many years that my husband Jim and I have been in business together. I've always called Jim the "King of Plastic Bags," as he believes they are the most practical device ever invented for packaging EVERYTHING. He has strenuously resisted my attempts to look for attractive packaging alternatives.
In an effort to impress on Jim the importance of elegant packaging, I went so far as to purchase the tin of Tea Forte' infusers that you see here. This delightful company sells tea products that are magnificently packaged. This tin contains two of what Jim would call "tea bags." Tea Forte', however, calls them "silken infusers." I pointed out that the product would be nothing without the packaging: a beautifully designed tin, holding two delightful tent-shaped coverings for the infusers. The tin itself is wrapped in a lovely belly-band. "You are paying a few cents for the tea product and the rest for the beautiful container, which sends a message that you appreciate fine things," I explained. Jim inspected the product for a few minutes, then he looked at me like I was crazy.
So I've learned my lesson: The attraction of beautiful packaging is generally a woman thing, but a very important issue if you are marketing to women. Beautiful packaging sends a message to clients that reinforces their choice of having purchased a fine product. It's an inexpensive way to combat "buyer's remorse" and the perfect way to conclude each client's experience with your business.
Take a minute to browse through the Tea Forte' website. It will teach you a lot about the value of exquisite design and artful packaging.