The Silly Season is Upon Us!
Politics
is the art of looking for trouble, finding it
everywhere, diagnosing it incorrectly and applying
the wrong remedies.
-- Groucho Marx
At the risk of sounding
like a seasoned cynic, I agree with Groucho . . . at
least part of the time. I know there are many very
dedicated public servants who want to do the right
thing for the people who elect them, but given the
seemingly unlimited resources of ever-competing
special-interest groups, it's quite a challenge for
any politician to break party ranks in search of "the
right thing." So the political sausage machine grinds
on, and for the small business person, the sausage
options are not very tasty during an election year,
when party rancor drowns out the common sense voices
of the hardworking business people looking for a fair
shake. Even though we represent much of the engine
that fuels the American economy, our voice is hard to
hear above the rancor of mindless politics. But
that's no excuse for not doing the best we can with
what we are offered on election day. At the very
least, make sure you know where the candidates stand
. . . if you can make any sense out of what passes
for political reporting during a presidential
election year.
People cast their votes for a host of intelligent and
often hopeful reasons. But if you are concerned about
the future of small business, then, in my opinion,
you should look at the candidates' positions on the
following:
- Tax rates: Does the candidate pledge not to raise them for short-term gain?
- Health care: Does the candidate support "association health-care programs?" PPA estimates that 70% of those without health insurance will be able to buy policies if trade associations were allowed to form the same group plans that are available to unions and government workers.
- The death tax: Urge candidates to do away with it, or we'll continue to lose family farms and other small businesses.
- The Alternative Minimum Tax: Do away with it IMMEDIATELY! This tax has to rank near the top of Incredible Congressional Blunders. Enacted by a cranky Congress in 1969, it was passed specifically to punish a mere 155 high-income households that were eligible for so many tax benefits that they owed little or no income tax under the Federal Tax Code. But because it was not indexed for inflation, this onerous tax could now include families that earn as little as $100,000. To keep Americans from hosting a modern-day Boston Tea Party, Congress has in recent years passed one-year patches aimed at minimizing the impact of the tax. For 2007, a patch was passed in December, but only after the IRS had already designed its forms for 2007. The redesign and computer reprogram will create potential delays for 2007 refunds. Brilliant! But worst of all, the government continues to gobble up the proceeds of this undeserved tax windfall. Give it a few more years, and Congress will be so addicted to the AMT that it will have little will or even fewer options for redirecting this taxation nightmare. Beware . . . it is creeping up on YOU!
- The FICA cap: Keep it where it is. Every time it moves up, business takes a hit.
- Social Security reform: In spite of the fact that it is the untouchable third rail of American politics, look for leaders who are determined to fix Social Security through unpopular measures such as raising the retirement age and/or reducing benefits. Otherwise, government will look to US to pay the bill.
Enter the "Software Police" -- Serious Business!

Every small business owner--including photographers--should read the FoxNews.com story entitled "Software 'Police' Accused of Targeting Small Business." The item sheds light on the Business Software Alliance (BSA), the powerful copyright-enforcement agency that supports such software giants as Microsoft and Adobe . . . companies whose software photographers use daily. So it's vital for you to understand the power this organization wields: The article maintains that almost 90% of the $13 million in judgments BSA won against software violators last year came from small businesses.
Yes, I know how irksome it is to deal with software licensing policies that are insanely confusing and inherently frustrating: Last week I found myself unable to use my laptop version of Microsoft Office while I was on the road doing a seminar because I had added another computer to my home network. I was tired of running up and downstairs all day, so I now have iMacs on both floors that ONLY I USE. But what really was troublesome about the episode was the fact that I had already bought and paid for another license for the MS Office products because I knew I needed one for the "third seat," and I had the info required to get the activation code for my laptop with me when I hit the road. But I found myself unable to gain access to the code because I have a new email address, I couldn't find a way to update my record, and the helpful folks on the MS Help Line were "unavailable at this time." So I had to borrow a computer in order to get by until I got home and had time to hunt down a Bill Gates employee. Grrrr . . .
In spite of such aggravations, it would be much worse to have the Business Software Alliance file a legal complaint that could bankrupt your studio. So please . . . do the right thing and pay for the software you use. They are watching us, and this is serious business. The fellow in the Fox News article concluded that that best thing to do is find other companies to deal with that aren't members of the Alliance. That's pretty silly and shortsighted from my perspective. The best thing, I believe, is not to violate copyrights in the first place. Isn't that what we ask our clients to do?
Write to your Congressman NOW!
Professional Photographers of America (PPA) urges all members, photographers and small business owners to ask their Congressional Representatives to support The Equity for Our Nation’s Self-Employed Act (H.R. 3660), co-sponsored by Congressman Ron Kind (D-WI 3rd) and Congressman Wally Herger (R-CA 2nd).
Self-employed individuals, including self-employed photographers, pay for health insurance costs with after-payroll tax dollars. This means that the money they use to buy health insurance for themselves and their families is subject to an additional 15.3 percent tax that no other employers or employees must pay.
All business entities other than sole-proprietors receive a deduction for health insurance premiums as an ordinary and necessary business expense for all employees, including owners. Employees and the owner pay for their health insurance premiums pre-tax; therefore, they are not subject to FICA taxes. However, sole-proprietors (Schedule C filers) do not receive this benefit. Their premiums are not paid with pre-tax dollars and are exposed to self-employment tax. Again, sole proprietors are the only business entity that does not receive a full deduction of health care costs.
Health insurance premiums average almost $12,000 per year for family coverage. It is estimated that HR 3660 will save every self-employed individual about $1700 annually.
PPA's Copyright and Government Affairs Office has made it very easy for you (even if you are not a PPA member) to contact your Congressman. Simply click here, then enter your ZIP Code in the first field. A sample email is there for your use, or you can write your own. It takes only a minute or two to accomplish this important task. Please do so NOW! This so important!
If you want to say thanks to PPA staff for the important work they are doing in our behalf, click here to drop a line to Al Hopper, Director of Membership.
Make More Money! Learn How in Memphis.
There's no better learning opportunity for studio owners and managers than the Make More Money Conference scheduled for July 29-August 1 at the fabulous Peabody Hotel in Memphis, TN, my favorite city for mouthwatering spareribs.
I'm doing a program on financial management, including pricing. I plan to be on the front row for most of the programs, as last year I learned more at the MMM Conference than at any event I attended. This year workflow has been added, so that makes the content even better!
You'll also be able to visit with BellaGrafica at the trade show, as well as meet with three of the company's team members: Beverly and Tim Walden and Sarah Petty, who are doing a joint program entitled "The Boutique Studio Experience." Don't miss it! To learn more about the conference content, click here.
Exciting News Today!
So I was thrilled to learn that the article was honored with a Gold award from the Southeast Magazine Association's annual awards. Here's what the judge had to say: “Compelling, focused, specific, impeccably researched and relevant to its audience: Those are the qualities that garnered Professional Photographer's “How You Can Make More Money” the Gold Award for Best Service Journalism. The story summarized industry benchmarks without becoming mired in extraneous detail, outlined specific recommendations for increasing profits and included real-life "turnaround" stories that illustrated how business owners could use the article’s tips to do exactly what the headline
promised. Bravo!"
Congratulations to Leslie Hunt, PPA CFO Scott Kurkian, and the staff of PPA’s Studio Management Services for their hard work. It’s not often that you get a pat on the back for an article about financial management in a photography magazine. It feels really good! If you haven’t read it yet, then click on the graphic below to download a pdf.

PPA's Benchmark Survey