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Remembering the Military on Armistice Day

Today is Armistice Day, the national holiday that commemorates the 1918 armistice signed between Germany and the Allies of World War I. It marked the cessation of hostilities on the Western Front, which took effect at eleven o'clock in the morning—the eleventh hour of the eleventh day of the eleventh month. Armistice Day also is known as Remembrance Day, a time when our thoughts turn to our servicemen and women around the world who miss and are missed by their families. Seems to me this is a good day to revisit one of the most touching commercial videos I’ve ever viewed. Created by the Ford Motor Company, it is a reminder that marketing messages are at their best when they carry with them a broader theme that sometimes has the capacity to touch the heart.